Brand Guidelines
Colors
These are our approved brand colors. Please do not deviate from this color palette.
#5a0303
Dark Red
- Primary
- Pairs with white text (#FFFFFF)
#000000
Black
- Secondary
- Pairs with white text (#FFFFFF)
#c0c0c0
Light Gray
- Accent
- Pairs with black text (#000000)
#ffffff
White
- Accent
- Pairs with black text (#000000)
Fonts
When used consistently, our typography strengthens brand recognition and supports a unified visual identity across all materials.
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Logos
The below logo is approved for reproduction and use.
Primary Logo:

Logo File Formats
These are our approved file formats for print and digital use.
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
Thank you for retaining our brand identity!
Download our Brand Standards document for additional guidance.


